UTM Builder
Enter a landing page URL and UTM parameters to create a trackable campaign link for Google Analytics, paid ads, email, social, and partner campaigns.
What is a UTM Builder?
A UTM Builder creates campaign URLs with UTM parameters so analytics tools can attribute visits, conversions, and revenue to the right marketing source.
Use it for Google Analytics campaign tracking, paid search ads, email newsletters, social posts, partner links, QR codes, and any URL where you need consistent campaign attribution.
Google Analytics campaigns
Create URLs with utm_source, utm_medium, and utm_campaign so GA4 reports can group traffic correctly.
Paid ads and email links
Tag paid search, newsletter, display, affiliate, and social links before launching campaigns.
Consistent URL naming
Use repeatable campaign names and content labels to compare channels and creatives later.
UTM parameters explained
| Parameter | Required | How to use it |
|---|---|---|
| utm_source | Recommended | Identifies the platform, publisher, or referrer such as google, newsletter, linkedin, or partner. |
| utm_medium | Recommended | Identifies the marketing channel such as cpc, email, social, referral, display, or qr. |
| utm_campaign | Recommended | Groups links under one campaign name such as spring_launch or black_friday. |
| utm_term | Optional | Often used for paid search keywords or audience labels. |
| utm_content | Optional | Separates creatives, buttons, placements, or A/B test variants. |
UTM naming tips
- Use lowercase names consistently, for example newsletter instead of Newsletter.
- Keep utm_medium values standardized, such as email, cpc, social, referral, or display.
- Avoid spaces when possible; use hyphens or underscores in campaign names.
- Do not put private user data, emails, or personal identifiers into UTM parameters.
- Check the final URL after redirects to make sure UTM parameters are preserved.
Related URL and campaign workflows
After creating a campaign URL, you may want to verify redirects, parse URL parameters, create a QR code, or preview metadata before sharing the link.
Related guides
Learn the workflow behind this tool and what to check next.
How to prepare UTM links for campaigns
A campaign workflow for creating readable UTM links, checking query parameters, testing redirects, and preparing shareable URLs.
How to build clean UTM campaign URLs
A simple naming workflow for utm_source, utm_medium, utm_campaign, utm_content, and utm_term that keeps analytics reports readable.
Technical SEO checks before submitting a site
A focused checklist for making sure search engines can discover, crawl, understand, and index important pages.
UTM campaign checks before sharing tracked links
UTM parameters make campaign reporting possible, but naming consistency, privacy, redirects, and channel rules determine data quality.
Standardize naming
Use agreed lowercase values for source, medium, campaign, term, and content so analytics reports do not fragment.
Avoid private data
Do not put emails, names, account IDs, tokens, or other personal data into UTM parameters.
Test redirects
Open the final URL after shorteners, redirects, and landing-page rules to confirm UTM parameters are preserved.
Document campaign rules
Keep a shared naming guide for paid, email, social, affiliate, and offline QR campaigns.
Privacy and usage
Built for quick checks without an account
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Local when possible
Formatters, generators, encoders, and text utilities generally run in your browser. Network diagnostics may need a server-assisted lookup to check public URLs, domains, or IPs.
Keep secrets out
Do not paste production passwords, private keys, access tokens, customer records, or regulated data into online tools unless your own security policy allows it.
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