UTM Builder
Enter a landing page URL and UTM parameters to create a trackable campaign link for Google Analytics, paid ads, email, social, and partner campaigns.
What is a UTM Builder?
A UTM Builder creates campaign URLs with UTM parameters so analytics tools can attribute visits, conversions, and revenue to the right marketing source.
Use it for Google Analytics campaign tracking, paid search ads, email newsletters, social posts, partner links, QR codes, and any URL where you need consistent campaign attribution.
Google Analytics campaigns
Create URLs with utm_source, utm_medium, and utm_campaign so GA4 reports can group traffic correctly.
Paid ads and email links
Tag paid search, newsletter, display, affiliate, and social links before launching campaigns.
Consistent URL naming
Use repeatable campaign names and content labels to compare channels and creatives later.
UTM parameters explained
| Parameter | Required | How to use it |
|---|---|---|
| utm_source | Recommended | Identifies the platform, publisher, or referrer such as google, newsletter, linkedin, or partner. |
| utm_medium | Recommended | Identifies the marketing channel such as cpc, email, social, referral, display, or qr. |
| utm_campaign | Recommended | Groups links under one campaign name such as spring_launch or black_friday. |
| utm_term | Optional | Often used for paid search keywords or audience labels. |
| utm_content | Optional | Separates creatives, buttons, placements, or A/B test variants. |
UTM naming tips
- Use lowercase names consistently, for example newsletter instead of Newsletter.
- Keep utm_medium values standardized, such as email, cpc, social, referral, or display.
- Avoid spaces when possible; use hyphens or underscores in campaign names.
- Do not put private user data, emails, or personal identifiers into UTM parameters.
- Check the final URL after redirects to make sure UTM parameters are preserved.
Related URL and campaign workflows
After creating a campaign URL, you may want to verify redirects, parse URL parameters, create a QR code, or preview metadata before sharing the link.
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